At the age of 7, Ellie pestered her local MP for glass (yes, glass!) bottle recycling. It worked! And from then on, campaigning for a fair respect for nature has been an integral part of her life. In 2009 Ellie published an indie magazine called EggMag, to encourage people to live ethically without living less. The magazine closed it's last page in 2011, and after having two amazing babies, the world of planet-trashing product REALLY got her goat once again. Ellie set up her eponymous brand in 2017, selling sustainably made products.
Ellie says that she will only ever make products that are useful and made-to-last. Single-use is not in her vocabulary! The materials used to print on are always recycled or made in a genuinely sustainable way, and reproduced using environmentally conscious printing companies.