About Us

Nishtha Goel
Unnaaty is a destination for those looking for a premium curated mix of fashion, bath and body, lifestyle and home decor products that pass at-least one of our core value test of them being environmental friendly and/or contributing to your wellness. We source all our products from small businesses that sell eco-friendly products or social enterprises based in the U.K. that employ people who are challenging physical or learning difficulties or are otherwise disadvantaged.
We have special attraction towards unique designs and techniques which are created out of a compelling narrative. The platform is dedicated and proud to present products that are not only high on quality and are exclusive because of their handmade nature but the ones that also give us an opportunity to represent the work of small brands from the country and contribute to their growth by reaching out to a wider consumer base with their products. As a business we intend to make a strong underlying statement that ‘There Is More To The Personality Of These Designers And Some Of Them, That We Associate With Are Not Restricted By Their Individual Disadvantaged Scenarios'



Our mission is to create an environment where products that have less or no negative impact on the environment, contribute to your well-being and give an equal opportunity to the budding designers/brands are presented and promoted within the global community. We believe that this would help us showcase a sense of social responsibility, supplement designer development, address their anonymity and be an example of change within the industry.



We aspire to become the U.K.’s first global iconic retail brand with a strong social mission at its core. We endeavour to celebrate U.K. based designers who are creative, maybe challenging disability or are otherwise disadvantaged, on a global platform.