Fashion, Lifestyle and home décor products made by those who are truly gifted.


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About Us

Unnaaty is one-of-a-kind destination for those looking for premium curated mix of fashion, lifestyle and home decor products that past at-least one of our core value test of them being environmental friendly and/or contributing to your wellness. We source all our products from social enterprises based in the U.K. that employ people who are challenging physical or learning difficulties or are otherwise disadvantaged.

We have special attraction towards unique designs and techniques which are created out of a compelling narrative. The platform is dedicated and proud to present products that are not only high on quality and are exclusive because of their handmade nature but the ones that also give us an opportunity to represent the work of vulnerable makers from the country and contribute to their growth by reaching out to a wider consumer base with their products and make a strong underlying statement that ‘There Is More To Their Personality Than Just Their Physical Or Mental Restrictions.

Our Mission

Our mission is to create an environment where products that have less or no negative impact on the environment, contribute to your well-being and give an equal opportunity to the designers challenging disability are presented and promoted within the global community. We believe that this would help us showcase a sense of social responsibility, supplement designer development, address their anonymity and be an example of change within the industry.

Our Vission

We aspire to become the U.K.’s first global iconic retail brand with a strong social mission at its core. We endeavour to celebrate U.K. based designers who are challenging disability on a global platform.

Badge Of Trust

Social Enterprise UK Supporter
East End Traders Guild
Policy Bee

Our Team

Nishtha Goel - Founder And Director

Our founder and director is a Buddhist at heart, who believes in karma and living a life full of purpose. On the flip side, she is an e-commerce ninja at work, who is extremely passionate about every detail behind the brand. Having dropped out of Chartered Accountancy, to follow her heart’s calling, Nishtha had a dream run with her handcrafted jewellery business in India. With five years of experience in running a successful business, she moved countries in 2018 to study MSc. International Fashion Marketing at a prestigious university based in London.

Having experienced anxiety and depression herself, she always found therapy in handcrafting jewellery as a part of her previous venture. Coincidental as it maybe, during her studies at the university, Nishtha realised the need of setting up a platform that would represent vulnerable makers from the U.K. on a global platform and that gave birth to Unnaaty.

Sunkashi Vashist - Website Designer And Developer

A rare designer-developer hybrid, Sunakshi is passionate and knowledgeable about both the visual and technical aspects of creating a website. Her mission is to help bring more beauty, creativity, and good ideas into the world through web design. A night owl who loves bringing ideas to light at wee hours, Sunakshi and her team at Website Sketchers have been the back bone for Unnaaty as they know the pain points of the competitive world of online retail and its continuous demand of adapting to change.